Objective 1

Increase Membership

1.1 Enhance Membership Benefits: Review and update the benefits offered to KYACAC members, such as exclusive resources, professional development opportunities, networking events, and discounts on conferences.

1.2 Targeted Outreach: Develop a comprehensive outreach strategy to attract new members.

1.3 Membership Retention: Implement initiatives to improve member retention rates. 

1.4 Collaboration with Regional Organizations: Forge partnerships with regional organizations that share similar goals and interests. 

Objective 2

Increase Brand Awareness

2.1 Develop a Strong Online Presence: Enhance KYACAC's website with updated content, resources, and a user-friendly interface.

2.2 Public Relations and Media Outreach: Establish relationships with local media outlets, such as newspapers, radio stations, and newsletters, to promote KYACAC's activities and initiatives.

2.3 Engage with High Schools: Develop partnerships with high schools across Kentucky to offer college admissions workshops, seminars, and webinars.

Objective 3

Financial Responsibility

3.1 Diversify Revenue Streams: Explore additional revenue sources beyond membership fees and event registrations.

3.2 Budget Review: Regularly review and assess the organization's budget to ensure financial stability.

Objective 4

Increase Participation in KYACAC Events

4.1 Diversify Event Formats: Offer a variety of event formats to cater to different preferences and learning styles.

4.2 Targeted Marketing and Communication: Develop targeted marketing campaigns for each event, highlighting the value, key speakers, and networking opportunities.

4.3 Professional Development Opportunities: Collaborate with educational institutions, industry experts, and professional organizations to offer high-quality professional development opportunities.

4.4 Post-Event Engagement: Develop strategies to sustain engagement with event participants after the event concludes.